move score.

Move Score turns everyday car-free trips into a journey across Europe — every bike ride, walk or train becomes kilometres toward the next city.

I designed the concept and the whole experience: a landing that sells the idea in seconds, and an app where your real trips ride an avatar along an animated route — Berlin first, then Rome, then Istanbul — with CO₂ saved, an active streak and a friends' leaderboard.

It's a sustainable-mobility product dressed as a game, so doing the right thing feels like progress, not sacrifice.

Sustainable transport is easy to praise and hard to sustain.

People already know cycling or taking the train is better — the hard part is staying motivated past week one. The challenge was to make low-carbon habits feel genuinely rewarding, day after day.

So I borrowed from games: a visible goal (the next city), immediate feedback (kilometres, CO₂, streak), and a real payoff when a milestone is reached.

A climate product that feels like a game you actually want to keep playing.

Motion does the persuading — the route drawing forward, numbers counting up, a city unlocking — so sustainability reads as momentum rather than duty. The same warm cream-and-green system runs from the landing page to the final milestone.